In any business environment, your best people are always in demand. Your role as a manager is to consistently give your employees compelling reasons to stay with your firm. Companies that are able to maintain continuity among their creative teams are positioned for the greatest success. Here are five tips for better staff retention:
- Know the value of "thank you." Creatives work for much more than a paycheck. They also want their jobs to be a means of attaining self-respect, professional growth and an appreciation for their talents. Take the time to acknowledge individual and group achievements. Even small actions such as offering praise during a staff meeting or private discussion can go a long way in making people feel valued.
- Trust your team to do a good job. Most professionals place a premium on autonomy and the ability to make decisions. When you micromanage, you send the message to your staff that you don't believe they can do the job correctly, which can undermine morale. Instead, empower your creative team to develop new solutions to problems. Being open to suggestions and acting on them whenever possible tells your employees that their opinions matter.
- Get to know your staff as individuals. Are your team members satisfied with their work? Ask each of them about their career aspirations, and then try to find ways to help them achieve these goals. Support their professional growth by providing access to free or discounted training or membership to a professional association. Also, touch base regularly to let people know you're personally invested in their success.
- Be sensitive to stress levels. After a sustained period of heavy workloads, intense pressure and tight deadlines, your staff may be on the verge of burnout. When you see your employees nearing their limits, consider bringing in additional full-time staff, freelancers or a combination of both to ease the burden and ensure you have the expertise on board that you need for each project.
- Pay competitively. Money may not be the most important factor in the decision to leave a company, but it can certainly play a key role if people feel they aren't compensated fairly. Always strive to keep your salary levels at or slightly above those offered by your competitors.