Following are some positions in strongest demand in the creative industry. Job descriptions for each position are available here.
- Information architect – These individuals are needed to translate business requirements and user experience best practices into frameworks for intuitive, efficient and engaging online user experiences. Those proficient in developing site and content maps and page schematics, as well as storyboarding functional prototypes with Flash, HTML or PowerPoint, are highly sought after.
- Interactive marketing manager – Professionals with extensive experience managing website design and development, email marketing programs, and social media strategy; identifying new marketing opportunities that support business, brand and customer goals; and collaborating with senior management to oversee multichannel marketing assets associated with product launches are highly sought after.
- Mobile designer/developer – Continued growth of smartphone and tablet use is driving demand for individuals with experience creating and organizing content for the small screen and a variety of devices and browsers.
- Online project manager – As companies strive to build more integrated campaigns that include print, online, broadcast, video and social media elements, they seek online project managers who can help plan, organize and execute multifaceted projects.
- Search engine optimization/search engine marketing (SEO/SEM) specialist – In addition to building their online presence, firms seek professionals who can optimize it through link-building, content development, social media and vendor consulting.
- User experience (UX) designer – A greater focus on developing positive online customer experiences is resulting in heightened demand for UX designers proficient in balancing technical functionality and visual elements.
- Video producer – Employers seek professionals with experience in all aspects of video production – including camera work, lighting, audio setups, editing, encoding and, when appropriate, posting content to the Web – given growing demand for videos viewed from computers, mobile devices and TVs. Those proficient in managing video formats and encoding standards for different distribution targets are most marketable.
- Web analytics specialist – Professionals who can analyze website, user, traffic and campaign data to identify opportunities for improvement and potential problems are in demand. In particular, companies seek individuals who can offer solutions to drive website user behavior that helps achieve key performance metrics.
- Web designer/developer – As firms look to revamp the overall look and functionality of their corporate websites and social media pages, they seek professionals who can design cohesive, eye-catching graphics that reinforce their brand's overall look and feel and develop and manage site architecture, functionality and data flow.
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