| Public Relations |
Account CoordinatorProvides public relations support for account services team, including writing and proofreading promotional materials, conducting research, coordinating press packet mailings and assisting with other media outreach efforts. Maintains database of media contacts, develops and tracks editorial calendars. Requires strong written and verbal communication skills, and attention to detail. Account ExecutiveWorks with clients to develop public relations strategies and manages day-to-day activities to ensure completion of communications initiatives. Duties include writing press releases and other promotional materials, pitching stories to the media, fielding media calls, monitoring press coverage, and planning special events such as press conferences, media briefings and analyst tours. Requires excellent written and verbal communication skills. Journalism background is a plus. Account Manager/SupervisorManages client relationships within an agency and helps develop public relations strategies. Performs many of the functions of the account executive but with stronger work experience within each function. May supervise multiple teams of account executives and coordinators. Requires excellent communication, project management, customer service, organizational and leadership skills. Agency Vice President/Group DirectorLeads and directs account services staff within a public relations agency. Responsible for generating revenue, growing client base and establishing public relations direction within the firm. Generally reports to the agency partner. Requires 10 or more years of industry experience, and strong interpersonal and networking skills. Corporate Public Relations DirectorDevelops, manages and directs public relations and corporate communications activities within an organization. Works with company executives to create an overall PR strategy, establishes and monitors the PR budget, and supervises PR staff to ensure implementation of initiatives. Develops relationships with media contacts and may serve as chief spokesperson for the firm. Oversees the development of internal and external publications, including annual reports, press releases, financial announcements, executive speeches and corporate newsletters. May also be charged with mitigating potentially harmful publicity through effective crisis management. Requires seven or more years of PR experience, and excellent written and verbal communication skills. Journalism and/or agency background is a plus. Corporate Public Relations ManagerImplements and oversees strategies to enhance an organization's public image. Duties include establishing relationships with members of the media, generating positive publicity by pitching stories to media outlets, identifying key messages and communicating them to potential alliance partners and investors, and managing production of internal and external materials such as press releases, brochures, web copy, newsletters and executive presentations. Also creates internal communication network to ensure public relations staff is apprised of all new developments and achievements within an organization. Requires excellent communication skills, quick thinking, and the ability to work well under pressure and tight deadlines. Journalism and/or agency background is a plus. Corporate Public Relations SpecialistSupports public relations activities within an organization. Duties include performing media outreach, responding to questions or requests from members of the media, and preparing copy for internal and external publications. Maintains regular contact with other departments so that all positive information about the organization is obtained and disseminated in a timely manner. May also track editorial calendars and monitor media coverage. Requires strong written and verbal communication skills, and a keen eye for detail. Vice President of Corporate CommunicationsSupervises all public relations and corporate communications activities within an organization, often reporting directly to the chief executive officer. Duties include those listed for public relations director but with stronger work experience within each function. Requires 10 or more years of public relations experience, as well as excellent leadership, managerial and communication skills. |
