Flash Developer

Programs websites, banners and application builds in Flash. Takes creative assets and transforms them into Flash builds. Works closely with creative and production teams to materialize creative vision. Also responsible for the development, testing, implementation and maintenance of Flash and ActionScript-based components or applications. A Bachelor's degree and strong knowledge with Flash is required. Proficiency in Javascript, CSS, XML, HTML or other web-programming is preferred, as is experience using Adobe Creative Suite software.

Information Architect

Works with customers to understand their business models and goals and helps define strategy, content and features for design of their website. Analyzes audiences and their information and functional needs, and defines site architecture and navigation that serves as a blueprint of the site upon which all other aspects are built. Also responsible for creating wireframes, site maps, schematics, process maps, feature lists, mockups, visual specification, working prototypes and other artifacts to describe the intended user experience. A Bachelor's degree and strong knowledge of site design, user interface design processes and methodology, and architecture-related software (Illustrator, Visio, Photoshop, SQL Server, Acrobat, Dreamweaver) are required.

Interactive Traffic Manager

Responsible for trafficking online initiatives, including advertising campaigns, inventory reporting and analysis, and communicating with clients throughout all stages of an initiative. Additional duties may include assisting a sales team to ensure sourced text links, and all copy and creative material are properly tested and tracked; preparing online traffic reports by sourcing appropriate data; and manipulating it into weekly, monthly and/or end-of-campaign reports.

Multimedia Designer

Creates and executes creative concepts for interactive media, including websites, presentations, online games and videos, kiosks, CD-ROMs and DVDs. Knowledge of web architecture, web design, multimedia communications and interface design is required, as is proficiency in software programs such as Flash, Final Cut Pro, After Effects, Dreamweaver and PowerPoint. Working knowledge of print design software is helpful. Strong visual style, willingness to embrace new technologies, and thorough understanding of how typography, layout, color, images and interactivity impact user experience also are necessary.

Online Editor

Develops editorial plans and oversees day-to-day updating of website content. Also may manage e-newsletters and blogs, in addition to monitoring user-generated content in online forums. Works with teams comprised of a creative director, designer, information architects, staff copywriters and freelancers. Duties include writing, editing and proofreading a variety of content, including articles and product descriptions. Requires a combination of strong writing, editorial and team-work skills. Familiarity with web design and content management programs also is necessary.

Online Marketing Analyst

Works closely with development team to determine daily project status and ensure online initiatives provide proper utilization. Makes recommendations regarding process improvements and assists in the development of utilization performance policies and procedures. May assist in preparation of surveys, requests for proposals or accreditation, participate in client discussions regarding project status, and provide technology insights and recommendations.

SEO/SEM Specialist

Responsible for formalizing search engine optimization (SEO) strategies and tactics and helps lead the technology team in their implementation across all websites and any brand extensions (e.g., widgets, applications). Serves as a functional expert when devising and executing inbound linking strategies (e.g., search engine marketing (SEM), cross-linking, social media marketing). Works closely with marketing and product development teams as well as agency partners. Typical duties include: analyzing website traffic and providing well-defined technical, design, content, optimization strategies for search engine improvement; developing SEO website assessments and recommendations and translating them into technical requirements; providing SEO guidance in technical areas (e.g., server infrastructure, website structure and page construction); reviewing and managing all page tagging; and consistently analyzing changing opportunities and monitoring trends in search engine algorithms and important keywords. A Bachelor's degree and in-depth knowledge of SEO and online media is required.

Web Animator

Creates and designs animated images and motion graphics for websites, video games, CD-ROMs and DVDs. Requires an art or design background, and knowledge of software such as Flash, Director, Photoshop, Illustrator and ImageReady. Knowledge of Maya, After Effects, Final Cut Pro and 3D Studio Max is helpful.

Web Content Writer

Writes clear and compelling website content, including articles, product descriptions, online advertisements, promotional copy, e-newsletters, blogs and podcast scripts. Edits and repurposes existing print copy for the Web, and plans and crafts e-mail marketing campaigns. Requires strong writing and editing skills. HTML and search engine optimization skills are a plus.

Web Producer

Oversees development and implementation of a website, coordinating efforts of third-party vendors, Internet service providers and the web team. Must be able to take proactive lead in ensuring optimum website usability and simplicity for customers, and manage website updates and improvements through internal coordination with IT development, business owners and quality assurance teams. Additional responsibilities may include analyzing web measurement data to make recommendations and implement improvements, working closely with the design team to ensure designs are translated accurately into visually compelling web pages, coding and testing websites, and communicating changes to critical users, including senior management.

Web Production Artist

Prepares art for online production. Enters content into websites, including graphics, video, text and related links. Manages graphics and production requests, and maintains web production schedules. Must be proficient in web programs and design software, and be familiar with file formats and optimizing graphics for the Web. Knowledge of content management systems and digital-video encoding is a plus.

Web Project Manager

Plans, organizes and executes multimedia projects. Meets with clients to understand needs, determine specifications and coordinate planning. Strong interpersonal skills and an eye for detail are essential, as is the ability to communicate effectively with both technical and creative teams. This position also may be known as "project leader" or "media consultant."

Website Designer

Designs Internet and intranet sites that accurately reflect an organization's goals, objectives and identity. Creates the concepts, artwork and layout for sites and other online projects based on creative briefs and client meetings. Uses web-page and design software such as Dreamweaver, Flash, Photoshop, Illustrator, InDesign, ImageReady, Fireworks and WYSIWYG editors. Should be familiar with web protocols such as HTML, CSS, XML and JSP. Understanding of web design issues, including browser usability and cross-platform compatibility is necessary. Requires design and troubleshooting skills, as well as an eye for detail.