When it comes to adding staff to your creative team, there's little margin for error. Few executives have the resources to devote to a second round of recruiting if an initial hire doesn't work out. The following interview questions can help you select the right person the first time:

• What would you hope to gain in this job? Pay attention to whether applicants focus only on the immediate future or if they also mention long-term goals with your company. This can help you determine if you're dealing with someone looking to build a career with your organization.
• What is the most interesting project you have worked on professionally? The response to this question tells you what candidates find inspiring. Does the job align with these interests?
• What would have made you stay at your last position? Applicants may have well-rehearsed responses to the anticipated "Why did you leave your last job?" question. By asking them to consider what they wish had been better, you may get more candid feedback.
• How would colleagues describe your personality? You don't necessarily want a carbon copy of existing staff, but you do want to make sure people will fit in with the team.
• Tell me about a mistake you've made on the job. Look for a willingness to admit faults and learn from them.
• Describe your most challenging client – internal or external – and how you made this person happy. Every creative position involves some level of customer service. You want to get a sense of how people deal with difficult individuals and respond to pressure situations.