Free Resources

The Creative Group provides complimentary advice booklets to help you with your hiring and management needs. By downloading these files, you agree to our Terms of Use.
2012 Salary Guide

The 2012 Creative and Marketing Salary Guide

The job market is changing – and so are salaries for creative and communications professionals. The Creative Group 2012 Salary Guide provides starting salaries for more than 100 interactive, design, marketing, advertising and public relations positions. It also includes information on current hiring trends and a formula for localizing salary levels for major markets.



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Creatvie Team of The Future

Creative Team of the Future

The Creative Team of the Future guide highlights eight trends affecting creative professionals and organizations today, and offers tips on how to maximize potential opportunities for innovation. The information is based on a survey of more than 500 AAF Ad Club and corporate members nationwide and interviews with industry experts.



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Small to Midsized Business Guide 3

Small to Midsized Business Guide 3

As the economic mood shifts into more positive territory, it's time for small businesses to take advantage of opportunities that arise. This guide identifies five key areas you can examine today to help position your organization for success including company culture and policies, social media presence, retention, and hiring.


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Building a Service-Oriented Small Business

Small to Midsized Business Guide #2

Going the extra mile. It’s what distinguishes a great customer experience from an average one and sets a company apart from its competitors. This guide provides advice to help small and midsize business owners build a service culture within their organization by hiring the right people and further developing their current staff.

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Post-Recession Leadership Strategies

Small to Midsized Business Guide

As economic conditions change, are you prepared? This guide provides timely advice to help small and midsize business owners motivate and retain crucial talent. It highlights how progressive small businesses are keeping their teams productive and loyal as the economic cycle shifts and offers tips to help your firm prepare for growth.
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Business Etiquette Guide

The Business Etiquette Guide

How has etiquette evolved in the workplace? This guide will help you and your employees understand how to put your best foot forward in today's online world. Learn etiquette tips when using social networking sites, as well as mobile devices, instant messaging, and phone, video and web conferencing. You'll also find answers to sticky etiquette questions.



Download Business Etiquette: The New Rules in a Digital Age