Small to Midsized Business Guide #2

Going the extra mile. It’s what distinguishes a great customer experience from an average one and sets a company apart from its competitors. This guide provides advice to help small and midsize business owners build a service culture within their organization by hiring the right people and further developing their current staff.

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Workplace Redefined

Find out how economic conditions have changed employee attitudes and affected different generations of workers. This report is based on a North American survey that compares the similarities and differences among Gen Y, Gen X and baby boomers. It also provides timely advice to recruit and retain employee teams of all generations.

Download Workplace Redefined: Shifting Generational Attitudes During Economic Change

Small to Midsized Business Guide

As economic conditions change, are you prepared? This guide provides timely advice to help small and midsize business owners motivate and retain crucial talent. It highlights how progressive small businesses are keeping their teams productive and loyal as the economic cycle shifts and offers tips to help your firm prepare for growth.
Download Post-Recession Leadership Strategies

2010 Salary Guide

The job market is changing – and so are salaries for creative and communications professionals. The Creative Group 2010 Salary Guide provides starting salaries for about 100 creative, advertising, marketing, interactive and public relations positions. It also includes information on current hiring trends, and a formula for localizing salary levels for major markets.

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Staffing for Social Media

This guide provides questions to ask when developing a social media program, job descriptions for common social media positions, sample interview questions to help gauge a candidate's social media expertise, and more.
Download 10 Questions

Social Media Job Descriptions

This guide contains job descriptions for 14 of the most common social media positions. Sample job descriptions include: Blogger, Community Manager, Director of Social Media, Interactive Strategist, SEO Specialist/ Manager, SEM Specialist/Manager, Social Media Planner, Web Analytics Specialist.
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The 2009 EDGE Report

Get a sneak preview of the post-recession job market. The 2009 EDGE Report is based on an annual survey of employers and employees by Robert Half International and CareerBuilder. The report features how to gear up for smart hiring when the economy rebounds, the fields and types of positions most poised for growth, anticipated trends in compensation and benefits, and more.

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Change Management

Change happens in good times and bad, whether we're prepared for it or not. The Creative Group's new white paper, Detours and New Directions, provides a snapshot of the greatest business challenges today's in-house design teams face and how they are coping with them, as well as what creative professionals foresee as major challenges and opportunities on the horizon. It features key findings from our survey of Graphic Design USA's American Inhouse Design Award winners, as well as advice from industry experts.
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Cost Effective Staffing

In this report, we discuss how companies can develop flexible workforce management and staffing strategies, outlining the steps necessary to maximize human resources and sustain business growth in today's economy.

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The 30 Most Common Mistakes Managers Make in an Uncertain Economy

A challenging economy puts every manager’s skills to the test. This guide helps company leaders navigate tough times by outlining 30 common pitfalls and how to avoid them. The information falls into four categories: morale and retention; productivity; innovation and risk-taking; and building business. This guide helps managers learn from mistakes companies have made during previous recessions to build strong teams that can weather any economic storm and emerge prepared for the inevitable upturn.

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Creativity on a Dime

This guide features 20 cost-effective ways to help in-house design teams stay creatively focused and inspired. There are ideas for boosting team morale, creating a more stimulating work environment and keeping your personal spark alive.
Download Creativity on a Dime.

Creative Leader

Leading a creative team has always meant wearing many hats: coach, advocate and communicator. The Creative Group's new white paper, Profile of the New Creative Leader, outlines some of the most essential leadership attributes and provides best practices for motivating and training in-house creative teams in the current economy. It features key findings from our survey of Graphic Design USA's American Inhouse Design Award winners, as well as advice from industry experts.
Download the Creative Leader

What Millennial Workers Want: How to Attract and Retain Gen Y Employees

A growing number of companies are focusing on recruiting members of Generation Y, also know as the Millennial Generation, because they know this sizable group of professionals will become an increasingly vital segment of the workforce as baby boomers begin to retire.
Read more... This new white paper offers insights based on an in-depth study of Generation Y by Robert Half International and Yahoo! HotJobs and provides specific strategies your company can implement to position itself as an employer of choice to Gen Y workers.
Contact The Creative Group office nearest you or call 1.888.846.1668 to request your free copy of the guide.

In-Spired! Bringing Out the Best in Your In-House Design Team

Managers of in-house design teams have to work extra hard to help their teams earn respect and stay inspired.
Read more... The Creative Group's new white paper, In-Spired! Bringing Out the Best In Your In-House Design Team, is packed with tips for better brainstorming, best practices for building staff cohesion, and more. It features key findings from our survey of Graphic Design USA's American In-House Design Award winners, as well as advice from industry experts, including creativity expert Sam Harrison and InSource co-founder Glenn Arnowitz.
Download the In-spired! Guide.

A to Z Business Etiquette Guide

Are you unsure about how to navigate complicated cutlery? Looking for tips on how to provide appropriate year-end gifts to clients?
Read more... Our guide to business etiquette can answer all of your questions, enabling you to build rapport with colleagues and impress your business contacts.
Download the A to Z Business Etiquette Guide.