| Advertising and Marketing |
Account CoordinatorProvides support to account services department. Duties may include researching new business opportunities, tracking projects and assisting managers with day-to-day administrative tasks. Strong communication and listening skills are required; an advertising or marketing background is preferred. Account DirectorServes as an agency leader for achieving the client's strategic brand objectives by working with the client to provide them with strategic direction and by working with the internal team to achieve tactical execution. Must possess a strong team orientation and excellent problem-solving and interpersonal, verbal and written communication skills. A Bachelor's degree is required, as is seven or more years of work experience in an advertising environment. Account SupervisorProvides expertise and leadership in guiding internal teams to meet client goals. Develops, recommends and presents strategic solutions which build brand equity and delivers measurable results for the client. Other duties include: planning and selling assignments that are on strategy and appropriate for client requirements; serving as the liaison between creative, account and project management teams and the client; ensuring that the financial aspects of the account(s) are managed according to agency procedures; and engaging in new business development, including expansion within existing clients. Account ExecutiveServes as day-to-day liaison with clients to ensure satisfaction. Responsible for successful and timely completion of projects ranging from new product launches to print, web, television and radio advertisements. Helps existing clients develop advertising strategies and may be responsible for acquiring new accounts. Strong interpersonal, customer service and organizational skills are required. Account ManagerPlans, coordinates, directs and implements advertising campaigns. Confers with management to assess advertising needs, determine goals and establish annual budgets. Manages creative and production teams to develop advertising strategies, including selecting media vehicles, determining timing and placement of materials and estimating costs. Ensures campaign strategies are implemented on time and within budget, and adjusts or redirects strategies as needed. May supervise account executives. Requires strong critical-thinking and problem-solving skills. Brand/Product ManagerPlans, develops and implements brand strategies and marketing programs for a particular business or product. Duties include providing branding direction, developing and executing brand marketing programs, reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directions. Coordinates sales, pricing, product supply and product development to meet strategic objectives. Has broad interface within an organization, and consults with development and design teams about market requirements and product features. Requires communication, leadership and team-building skills, analytical abilities and initiative. Business Development DirectorSupports the day-to-day execution of all operational responsibilities for market assessment and long-range planning. Duties may include managing business development processes and tracking investment resources. Strong communication and interpersonal skills with the ability to negotiate complex transactions at the most senior level - both internally and externally - is required. Copy EditorPrepares written material for publication by reviewing copy to detect errors in spelling, punctuation, grammar and syntax, in addition to verifying facts. Polishes and rewrites copy to clarify meaning or to conform to style guidelines and editorial policies. May also craft headlines or captions. Requires an eye for detail and expert knowledge of grammar and style. CopywriterDevelops concepts and writes copy for a variety of advertising and marketing campaigns within an agency. May also develop copy for internal and external promotional materials within a corporation. Senior-level copywriters generally prepare advanced materials, such as scripts for broadcast, print or web projects, annual reports, executive speeches and copy for high-end collateral. Mid-level copywriters tend to write copy for projects such as direct mailers, catalogs, print advertisements and sectional inserts. Junior copywriters generally work on pieces such as departmental handbooks, sales scripts and local publication advertisements. Requires creativity, attention to detail, marketing knowledge and ability to write for various formats. Event/Trade Show CoordinatorAssists the trade show manager in organizing trade shows or events. Duties are similar to those for the event/trade show manager. Event/Trade Show ManagerPlans and manages events or trade shows for an organization. May work with vendors and corporate marketing and public relations departments to ensure successful participation in promotional functions. Duties include identifying event locations, negotiating rates, developing budgets for functions, acquiring event permits, securing speakers, gathering products for display and promotional giveaways, coordinating event staffing, overseeing set up and tear down of demonstration booths, ensuring availability of equipment and supplies, booking hotel or conference rooms, and coordinating activities. Requires excellent organizational skills and previous event planning experience. Interactive Marketing ManagerManages day-to-day operation of a company's website and provides analytics review. Additional responsibilities may include managing an organization's e-mail marketing program, ensuring implementation of new marketing initiatives and helping to identify new marketing opportunities, and collaborating with senior management to manage multichannel marketing assets associated with product launches. Interactive Marketing SpecialistDevelops and executes high-impact Internet marketing campaigns, as well as proactively manages content for an organization's website. Duties may include creating, editing and maintaining web content; developing and managing reporting and tracking databases; and managing website change requests. Strong analytical and communication skills are required, as well as knowledge of HTML coding and scripting technologies, such as ASP and JavaScript software. Interactive Media SpecialistCoordinates media and third party vendors for campaign setup and tracking. Duties may include driving natural search traffic to existing portal sites, working with web development and creative resources to create additional portals, and conducting compliance and regulatory reviews of a company's Internet marketing efforts. Requires strong analytical and planning skills, as well as knowledge of Microsoft Office software and web-based application experience. Interactive StrategistDevelops website user experience strategies, including information design, content strategy and lead-generation tactics, and leads website usability testing across all phases of site development. Distills research and analytic findings, explains their strategic/tactical marketing implications and how they can be used to create effective and efficient interactive marketing strategies, and reports website performance analytics and ROI modeling. Keeps senior management fully informed of account activity, challenges and opportunities. MarCom CoordinatorContributes to overall branding efforts by assisting with the execution of marketing and communications strategies, in addition to tracking campaign results. Duties include researching target audiences, coordinating events and writing promotional materials. Requires strong communication skills. MarCom ManagerManages marketing and promotional communications strategy for a company or product. Develops promotional marketing materials and coordinates compatibility of marketing programs with public relations activities. Assists in preparation of long- and short-term marketing plans, pricing policies and budgets. May supervise marketing coordinators. Requires advertising and publishing knowledge, as well as excellent writing and analytical skills. Marketing CoordinatorAssists the marketing manager in developing and implementing marketing strategies. Duties include conducting market research and coordinating with creative and production teams to produce promotional materials. Requires strong communication and organizational skills. Advertising or marketing background is a plus. Marketing DirectorOversees activities within a marketing department and supervises marketing staff. Duties include all of those listed for marketing manager but with stronger work experience within each function. Requires excellent communication, analytical and managerial skills. MBA degree is preferred. Marketing ManagerDevelops the marketing strategy for a company or product. Duties include creating and implementing marketing plans designed to increase market share; commissioning or conducting market research; overseeing the compilation, analysis and evaluation of market data; developing pricing strategy; budgeting effectively to control costs; and collaborating with creative and production teams to produce effective promotional materials. Requires marketing or advertising background, as well as strong communication and analytical skills. MBA degree is a plus. Marketing ResearcherConducts research to determine the level of demand for a product or service. Uses a wide variety of research techniques, including conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. Duties include analyzing a company's demographics, monitoring its competitors, and issuing findings in detailed reports or presentations. Typically works closely with brand/product managers to help assess customer needs and new product opportunities. Requires strong analytical, writing and presentation skills. A marketing background and understanding of data analysis software is essential; an MBA degree is a plus. Media BuyerNegotiates with media sales representatives to buy and place advertising, calculates rates and budgets, and ensures that ads run as specified. Also helps identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. Collaborates with account managers, media planners, and design and production personnel. Requires strong analytical and negotiation skills. Media DirectorDevelops, presents and implements overall media-buying plans based on strategic research and demographic analysis. Determines which mix of newspaper, magazine, online, TV and radio station ad placements will provide maximum impact for a company or client. Duties include those listed for media planner but with stronger work experience in each function. Oversees and directs media planners. Should possess at least 10 years of media experience and excellent interpersonal, budgeting and presentation skills. Media PlannerWorks with client and account teams to develop objectives and strategies for media buys and to determine the mix of advertising outlets used for campaigns. Creates and implements a plan to meet strategic media-related objectives within an established budget. Tracks, analyzes and interprets results of advertising expenditures. Requires strong research and analytical skills. Medical WriterResearches, writes and edits a range of clinical, scientific and regulatory documents. Works with research staff, clinical and regulatory team members to develop written interpretations of data and other information for a general readership (in the form of reports, brochures, etc.). Other responsibilities may include developing content (abstracts, posters, manuscripts, etc.) for scientific conferences and journals, assisting in the preparation of preclinical presentations of data, and providing medical writing training and guidance to research staff. Promotion SpecialistPerforms a wide variety of activities to advertise and promote the sale of an organization's products or services. Responsibilities may include crafting mailers, news articles and press releases; staffing and participating in trade shows; planning quarterly campaigns; preparing monthly call reports; and maintaining a leads database with promotion status. Requires outstanding communication and organizational skills, as well as knowledge of Microsoft Office and design software. ProofreaderEdits copy to ensure proper grammar, spelling, syntax and style. Requires an eye for detail, ability to use standard proofreaders' marks, and excellent knowledge of grammar and style. Vice President of Corporate MarketingOversees development of marketing strategies and execution of business plans, including definition of new markets, branding initiatives and pricing. Manages product development process and maximizes revenue sources. Leads and directs marketing team, and may report directly to the chief executive officer. Ten years of marketing experience and five years of management is preferred. MBA degree may be required. Vice President - Media/Creative DirectorWorks with senior management to develop and execute sales strategies. Duties include leading a team of account managers/executives and inside sales representatives, identifying growth opportunities and action plans to meet client goals, and helping guide overall business direction. Requires excellent business writing, training, communication, organizational and presentation skills, as well as the ability to analyze and evaluate marketer objectives and sales performance. |
